Lucent

I had allot of fun making this brand. This product is all about the mission and the story. When bringing a new product to market a really solid mission and set of values is important to establish direction. Lucent is a brand that has a purpose. Lucent isn’t for everyone and that’s ok. For the people who do resonate with Lucent’s message they will feel totally at home with everything Lucent stands for and has to offer. 

Energy drinks were and still are controversial. The added artificial ingredients and the use of harsh stimulants. Lucent would like to change that. Target at active people who want that mid day pick me up without
the gutters of conventional beverages on market at the moment.