Make it stand out

Lords of Dog Town is the Instagram handle of San Francisco-based street photographer Ricoh Tkebui Yuji. Our effort is to capture Ricoh's photography practice in a logo mark as well as a secondary lettering treatment. We have also added a well as a couple of spot illustrations to describe the brand further. The goal is to reference the culture from which Ricoh draws much of his inspiration as well as the content of Ricoh's photographs.

Lords of Dog Town claims he wants to document the city. We want to make a record of his environment. The people he grew up with and the places he has seen change. The photography of Lords of Dog Town is a cultural and social record.